Posts Tagged ‘Wedge Brewery’

ImagePollinate Collaborations is honored to support the Grove Park Inn’s stellar marketing team with planning, outreach, partnerships and media around the opening of EDISON craft ales + kitchen—the newest of the resorts culinary fleet opening today, July 31.

As we say, it takes a hive to raise a restaurant! And we want to send out some very special thank yous to the entire team that made the opening events a success!


Roost in the photo booth

Roost Interior Design designed and developed the “glamping” photo booth design with structural support from WSM Craft

Oscar Wong and the Highland Brewing team have been great partners brewing EDISON’s Centennial Ale




Melissa, Susanne + Joanna

Freelancers Melissa Reardon and Joanna Baker provided strong support with writing, outreach, event preparation and partnerships.

EDISON artists Nancy Joyce, Akira Satake, Gabriel Schaffer and George Peterson, as well as Rob Kleber are exhibiting their work in the space, bringing a bigger taste of Asheville to the dining room, great hall and other areas.




EDISON serving and culinary teams rocked it out with their serving prowess, hospitality and amazing local food and craft beverages.

Crybaby set the musical mood with their irreverent jazz standards. 

Micah Mackenzie Photography captured the excitement of the EDISON preview parties.


Wedge and Asheville Ale Trail crew

Thanks to Mountain Xpress, Asheville Scene, Asheville Ale Trail, Carolina Epicurean, and other media outlets for helping to spread the word.

And, to those of you from the community who enlivened the preview events with your presence, your sass, your general Asheville flare—many thanks!

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Asheville’s first hard cider company, Noble Cider, hosts a public release of its inaugural small batch at the Wedge Brewing Company, on Wednesday June 5, from 4:30 PM to 7:30 PM. The Noble crew will be onsite to meet and greet, answer questions, and enjoy Noble Cider with Asheville. 

Party goers can help Noble Cider raise funds for their fall batch by purchasing t-shirts, pint glasses, and stickers at the event.

“Noble Cider has brought together Western North Carolina’s rich history of agriculture with its exciting craft beverage industry,” said co-founder and cider maker Trevor Baker. “We think Asheville is going to love our product. It’s not too sweet and it’s a great warm weather beverage.”  

The Wedge, Noble Cider’s first “Core Partner”, announced via social media earlier this month that they’ll be putting Noble on tap through the summer.  Both companies are happy to announce that Asheville can enjoy Noble Cider at the Wedge’s dockside serving window starting on Saturday May 25, the first official day of Asheville Beer Week.  

“The Wedge Brewing Company and Noble Cider partnership makes great sense for both businesses,” said Wedge Brewing owner, Tim Schaller. “We’re happy to add another local craft beverage to our lineup.


Noble Cider is a semi-dry hard cider made from local apples and hand-crafted in Asheville, North Carolina.  Founded in the apple country region of our state, Noble is WNC’s first hard cider.  Noble Cider’s inaugural batch starts with local, hand-pressed apple juice that’s fermented like wine. The result is a 7.5% ABV cider that’s crisp, lightly effervescent, and just sweet enough for a balanced, long finish.  Noble Cider is in business because of an Advantage Opportunity Fund loan from AdvantageWest Economic Development Group. “True to the Core” – Noble Cider    www.noblecider.com 


Noble Cider will be available only on tap at select WNC bars and restaurants.  Noble will enter the market Memorial Day weekend in parallel with Asheville Beer Week, starting with Wedge Brewing Company and BoBo Gallery.  The full list of bars and restaurants that will carry Noble Cider will be available online at http://noblecider.com/on-tap/bars-restaurants/


Noble Cider enters a market that may only share 1% of the alcoholic beverage market, but the hard cider market saw more than an 75% growth in retail sales in 2012, according to the most recent industry analysis by Neilson.  The Northwest, Northeast, and Michigan areas – which are all known for their apple regions – have seen a boom in hard cider over the last years.  Global beverage conglomerates like Anheuser-Busch InBev and C&C Group have all recently purchased established American hard cider companies.  Vermont Hard Cider Company, which has been crafting the Woodchuck brand since the early ‘90s, announced its sale to C&C Group for $305 Million in October 2012.  

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Friends, we have a few important announcements:

-Oatmeal Stout comes out Saturday, 12/22

-Golem comes back on tap on New Year’s Eve

-We have long sleeve black tshirts and a few black hoodie, IPA sweatshirts available in the taproom

-We have some kegs of IPA available. Come in to reserve yours.

-We are open Christmas Eve, but closing early (like maybe 8ish)

-We are closed Christmas Day

-We are open New Years Eve but only until 10 p.m.

And, most importantly:

-Happy Holidays to you and yours!!!

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Ashwini Bhat is a Clayspace Co-Op resident artist from India working in clay.  She’s been in Asheville for three months working out of Clayspace (located on Roberts Street in the Wedge building).  Her exhibit is tonight.

“The overriding vision of Clayspace is to raise the level up, to be better artists, and sell better work–not necessarily increased quantity, but increased quality,” says Josh Copus.  “Ashwini’s work and residency is an example of what that looks like.”  Beer for the event has been donated by Wedge and food is donated by Clingman Cafe, and Bee Sieburg –an artist working in upstairs studios at the Wedge-generously offered unsolicited flower arrangements.  “I’m floored with gratitude,” says Copus, “these are community relationships.”

Painter Ben Betsalel (studio next to the brewery) is exhibiting The Investors–a reflection on the purchase of the Wedge building.  Read more here from MountainXpress.  John Payne‘s portrait, a Betsalel piece owned by the Wedge Brewery, will be shown as well.

John Payne bought the Wedge Building in early 2002.  During John’s 10 years of stewardship, The Wedge fostered many young artists, helping to create its legacy as a great place for art.   In 2008, just before he died, John, Tim Schaller and  friends, dreamed up the Wedge Brewery, as one way to help the building pay its expenses and keep the rents lower for artists…. pretty much the same thing that is going on now at The Wedge, where a restaurant will make financially possible, the desire to keep studio rents reasonable.

Tensions have been high around changes in the River Arts District.  For someone who has one foot in community development and one foot in business development, the conversation thus far has been interesting.  Some questions also worth considering:

  • Business: How does a business need to change in order to stay viable? How much can a vision change and still be “a good neighbor”? What responsibility does a business have to its community? Are there forces outside of all of our control?  Would it be better to walk away rather than adapt?  How should the business community communicate necessary changes to keep community informed?
  • Community: What responsibility does a community have to understand the complexities of owning a business?
  • Symbiosis: Business development supports community development.  How would our communities thrive without thriving businesses that can afford to give back?  What mechanisms can be put in place to create viable forums for the airing of grievances?  How can dignity and respect stay our way of doing things in the ARAD?  Can we be a true “alternative”?

I am interested in people’s thoughts.  I don’t have the answers, but I’m sure of what the answer is not: to allow the community to come undone because change is occurring.  This is a time to increase communication and come together, not sever and split apart.

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Asheville vintage garage rock band Reigning Sound and indie punk rockers Wooden Toothe play the Grey Eagle on Friday, June 24 at 8:00 p.m. to support Mission MANNA’s on-going, decade-long education and relief efforts in Haiti.

$10 minimum donation and raffle with prizes from: Harvest Records, LaZoom Bus Tours, Wedge Brewery, Hip Replacements, and Blue Ribbon Hair Salon.  Funds from the show will support sustainable medical, health and nutrition efforts in four Haitian communities.

Mission MANNA, a regional non-profit comprised of doctors, nurses and citizens from Western North Carolina, has been providing ongoing medical care for malnourished children and nutritional education for adults in and around the town of Montrouis for more than a decade. Mission MANNA volunteers pay their own travel to Haiti to set up clinics, allowing early 100% of funds to go directly to Haiti.

Mission MANNA is grateful for their Event Sponsors: Reigning Sound, Wooden Toothe, The Hands of Sean Perry Co., Harvest Records, Wedge Brewery, LaZoom Bus Tours, Hip Replacements, Blue Ribbon Hair Salon, Subject Matter Studio.

Financial contributions to Mission MANNA will be allocated to Mission MANNA’s efforts to provide health and nutrition relief and education in four communities in Haiti. Mission MANNA is a grass roots organization with very little expense related to overhead and staffing.

Can’t attend the show? Donate Online

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I am completely in love with the River Arts District.  Here are a few of my favorite things.

_______FRIDAY, June 10, 2011_______________________________

4:00 p.m. – 7:00 p.m.  ACTIVITY Mobile Art Lab “Yarnstorming” at  Amboy Road Park [everyone-friendly]

Grab your knitting needles and crochet hooks and join the Mobile Art Lab - part of the City of Asheville Parks, Recreation, and Cultural Arts Department – for a Yarnstorming on Friday, June 10 from 4:00 – 7:00 p.m.
at Amboy Road Park. The event is free and open to all ages. Music and refreshments will be available.

5:00 p.m.-9:00 p.m.  ART OPENING Cleaster Cotton Exhibit at Pink Dog Creative

Also, while you’re at Pink Dog Creative, stop by The Artery to see this amazing GROUP EXHIBIT “The Space Between” with works of Akira Satake, Barbara Zaretsky, Brian Boggs, and Barbara Fisher.

“What is not there becomes, in its absence, as important to the meaning of the piece as what remains.”

7:30 and 10:00 p.m. THEATRE  The Witches Quorum at The Magnetic Theatre

Set in 1617 Jamestown, on the eve of Pocahontas’s fictitious North American tour, The Witches’ Quorum follows the struggles of Mistress Hibbins (the witch-lady from The Scarlet Letter) and Cassy (the slave-woman from Uncle Tom’s Cabin) as they attempt to flee their oppressive surroundings and arrive in the mythical land of Croatoan, where they believe they will find freedom for all witches.

_________SATURDAY, June 11, 2011______________________

10:00 a.m. -4:00 p.m. SPECIAL EXHIBIT FACES OF ASHEVILLE PHOTO DOCUMENTARY EXHIBIT at the Glen Rock Depot, next to The Magnetic Field

Faces of Asheville: A Community Photo Documentary will exhibit at Glen Rock Depot at 372 Depot St. Saturday June 11, and Sunday, June 12, from 10:00 a.m. to 4:00 p.m. during the River Arts District Studio Stroll.  The exhibit will be open during Saturday afternoons in June thereafter.  Admission and parking are free.

LUNCH Next door to Faces of Asheville, The Magnetic Field will be open special hours on Sunday for the Studio Stroll, serving delicious brunch, lunch and dinner.  372 Depot Street.

7:30 and 10:00 p.m. THEATRE  The Witches Quorum at The Magnetic Theatre

See above video.


Enjoy a nice cold local beer, some Bandido’s Burritos and “The Big Lebowski.”  Bring your lawn chairs and you might want to get there a bit early.  Seems this is one popular movie!  Due to weather Big Lebowski will be shown next Saturday, June 18, NOT this Saturday June 11.

_________SUNDAY, June 12, 2011______________________

10:00 a.m. -4:00 p.m. SPECIAL EXHIBIT FACES OF ASHEVILLE PHOTO DOCUMENTARY EXHIBIT at the Glen Rock Depot, next to The Magnetic Field

Faces of Asheville: A Community Photo Documentary will exhibit at Glen Rock Depot at 372 Depot St. Saturday June 11, and Sunday, June 12, from 10:00 a.m. to 4:00 p.m. during the River Arts District Studio Stroll.  The exhibit will be open during Saturday afternoons in June thereafter.  Admission and parking are free.

LUNCH Next door to Faces of Asheville, The Magnetic Field will be open special hours on Sunday for the Studio Stroll, serving delicious brunch, lunch and dinner.  372 Depot Street.

STUDIO Stop by Ginger Huebner’s Studio, Pink Dog Creative, 362 Depot Street, for some amazing collage, encaustic work.

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Many congratulations to one of my most favorite haunts, The Clingman Cafe who is celebrating it’s 4th anniversary as an essential part of the River Arts District by expanding their hours and their outdoor seating.  Hear more about this from Ashvegas Blog and Jason Sandford.

Here is why I love Clingman:

  • The food is fresh and phenomenal, particularly the grilled sourdough egg and cheese sandwich (with pepperoncinis and sriracha sauce if I get it my style, and they make it my style without any complaints) and the portabella sandwich for lunch.
  • The coffee is awesome and there’s a discount when you bring your own mug.
  • I see my friends there [period].
  • I get business done there.  Many a quick breakfast stop has turned into some marvelous collaboration by just waiting in line at Clingman Cafe.  It’s a think tank of sorts :)
  • All the good River Arts District juice is found at the Cafe.  Wanna know who’s dating whom, which organizations are doing which good things, the new beer at the Wedge Brewery or the new theatre performance at The Magnetic Field, go to Clingman.
  • Most of all, the staff is rad: Trip, Carlos, Chad, Kelly, and all you folks make my day.

Directions and more info about Clingman Cafe.

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My favorite thing to remind myself of on Studio Stroll weekends is that, yes, it is a stroll, but really the goal of the stroll (that rhymes!) is to purchase items from the artist businesses in the River Arts District.  So, make your holiday gift buying list BEFORE you go to the stroll, and be ready to support our local economy.  Buy your gifts during the stroll, y’all!  My goal is to buy at least two gifts during the stroll.

Find your favorite artist and make sure to stop by his or her studio.

Now, off the soap box, here is what’s happening at the Wedge Brewery this weekend.  For those of you dying to see Carl Melissas’ special lair, brewery tours are happening on the hour between noon and 6:00 p.m. Saturday and Sunday.

Saturday, November 13–Open at Noon

Noon-6:00 p.m. Brewery Tours on the Hour

Bandido’s Burritos serves up the yummy burritos, tamales and something special.

Sunday, November 14–Open at Noon

Noon-6:00 p.m. Brewery Tours on the Hour

1:00-3:00 p.m. Vollie and Hank play the patio

Cecilia’s Crepes (tamales and empanadas) from lunchtime on on Sunday.

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Okay, so everyone knows that the Wedge turns into a rather large party on Halloween.  Here’s what’s goin on:


Bandido’s Burritos and Outdoor Cinema: Wanderlost at dusk

Produced by Wedge Studios own, Eyesore, Wanderlost is a dark, fantastical two days in the lives of a gutter punk, a  graffiti artist, a shaman, and a young artist. In a world of urban decay, the story unfolds viscerally, embodying a world of art, demons, ghosts,  and shamanic journeys.

SATURDAY, OCT. 30 Outdoor Cinema (PSYCHO) & Costume Night at the Wedge

Asheville On Bike‘s ends their annual Pumpkin Peddler ride at the Wedge.  The Pumpkin Peddler is a costumed, socially-paced ride through Asheville that supports Asheville’s bike culture.  It starts at City/County Plaza at 3:00 p.m.  Costumed peddlers end the ride at the Wedge to kick off the evening around 5:00 p.m.  Bandido’s Burritos serves up the good eats, and the night goes on.

SUNDAY, OCT. 31 Vollie & Hank on the Patio, Cecilia’s Crepes, Tamales and Burritos

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On Wednesday, October 13, Mountain Xpress will disclose some of the winners of their annual “Best Of” competition–where readers vote for their favorites in all sorts of categories.  [Thanks Mountain Xpress for all your time and energy to do this!]

Don’t tell anyone, but the Wedge Brewery won best local brewery!  Shhhhh!  To thank those who have made the brewery such a success (y’all), the Wedge is going to have one heck of a party Wednesday evening, including:

$2 Bandido’s Burritos and Tamales

$9 Pitchers

and Kon Tiki providing live entertainment!

Oh, also, the Abbey Ale will be back on tap tomorrow!


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